by Richard Buckley, Editor, Business Eye

Maxol, Northern Ireland’s leading family-owned forecourt and convenience retailer, has completed its transformation of Maxol Braid River Service Station in central Ballymena following an investment of £2.35 million.


The investment is part of a wider five-year £84M capital investment programme across The Maxol Group to create a network of convenience-led forecourt services that
offer customers quality, value and choice on everything from fresh coffee and groceries to food-to-go on their doorstep.

A new Ultra Rapid EV Charging Hub – the second to be developed by Maxol and the second of its kind in Northern Ireland – has opened and features four high-powered 200kw
ultra-rapid chargers that charge a single vehicle* in as little as 15 minutes. The chargers are powered using renewable electricity, as part of Maxol’s sustainability strategy.

Maxol Braid River offers the latest SPAR concept with a new store of 246 sq. meters. Customers can now shop for everyday grocery essentials including a greater choice of fresh, locally sourced fruit & vegetables, a wide range of dairy and chilled produce and a huge selection of frozen foods. Other new additions include a locally produced range of pre-packed butchery items and a wide selection of ready-made meals perfect for tonight’s tea.

From breakfast through to lunchtime, a brand-new Delish deli offers customers a delicious range of hot food to go – freshly prepared on-site to take-away. Also new, is an in-store bakery offering a range of pastries and sweet treats alongside the popular Barista Bar Coffee which has doubled to two units making it easier for customers to grab and go. For something colder there are two new refreshing Frozen Coca Cola and Frozen Fanta slushie machines.

Two self-checkouts have also been installed to give customers even more choice, efficiency and convenience. Non-food items available include a comprehensive range of Maxol own-brand engine oil, adblue and car care products.

Car parking facilities have more than doubled to 32 spaces to provide greater customer convenience, particularly during busy trading periods. Premium Fuels have been introduced to enable customers to make greener motoring choices and Pay at Pump technology is now available at two islands, giving our fuel customers a quicker and more convenient way to pay.

Brian Donaldson, Chief Executive Officer of The Maxol Group said: “We are delighted with our latest investment at Maxol Braid River, it is now a modern, welcoming store that marks a further milestone on our journey towards becoming known for our convenience-led retail offer.

“Customers can now pop into this store to enjoy freshly prepared food to go from the Delish deli or they can do a basket shop in our newly expanded SPAR store packed with an extensive range of groceries for every meal occasion from breakfast through to dinner as well as plenty of snacks and treats.

“The in-store offer reflects the ‘Bags More’ advertising campaign we launched some weeks ago to highlight the range of goods now available at Maxol stores and Braid River is now a leading example of that in Ballymena with our partner SPAR.

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Maxol Chief Executive Brian Donaldson with Braid Water Site Manager Nicola Farrell

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