Down Royal Signs Up Molson Coors

Down Royal has secured a new three year partnership with one of the world’s largest brewers, Molson Coors Beverage Company .

17th January 2020

  The agreement sees Molson Coors become the racecourse’s exclusive draft and pre-packaged beer and cider pouring partner throughout its 12-fixture annual race calendar.   This is not the brewer’s first foray into the world of horse racing as Carling – the UK’s number one selling lager – has 16 UK and Ireland racecourse partnerships to its name and is an official partner of The Jockey Club in the UK.   The new partnership with Down Royal includes naming rights for race meetings on 28th January and 24th July and sees direct promotional and marketing support of the Molson Coors beer portfolio, including Carling and Coors Light, Northern Ireland’s number one bottled beer brand.