Hellbent On A New brand Of Sausages

Ulster University Business school and two Ulster Rugby players have partnered to produce Northern Ireland’s first South African ‘boerewors’ or sausage .

21st November 2018

  Full-back Louis Ludik and prop Schalk Van Der Merwe, both from South Africa, have worked for five months alongside the Business School’s experts in food innovation in Coleraine to find the perfect blend of South African spices and locally produced beef to create “Hellbent”, their version of the boerewors.  The funding to work with the University’s Business School was provided by an Innovation Voucher from Invest Northern Ireland.   Dr Amy Burns, Director of the Food and Consumer Testing Suite (FACTS) explains, “The function of our Testing Suite in Coleraine is to support product innovation and new product development providing facilities for research, nutritional evaluation and sensory testing.