Brokered by Stephen Lamb’s B Connected Media, the 12-month RTÉ Radio 1 sponsorship includes 5 x 10-second sponsor-credited stings per show, sponsor-credited promos in Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’ Connor, as well as listen back and homepage sponsorship.
Tara Farrell, Sponsorship Manager, RTÉ Radio said: “We are delighted to welcome its4women.ie back to RTÉ Radio 1. Securing a sponsor so soon in its tenure is a great endorsement of both the Oliver Callan show and RTÉ Radio 1.”
Gary McClarty, managing director of MCL Insurance Services (Ireland) Limited, said: “Teaming up with RTÉ Radio 1’s Oliver Callan Show through the its4women.ie sponsorship presents a remarkable opportunity. Just as Oliver Callan’s brand-new morning radio show captivates audiences with its sharp wit and diverse content, we at its4women.ie are energised to connect with listeners across Ireland, igniting conversations, and infusing our distinctive touch into the nation’s morning routine. It’s more than just entertainment; it’s about forging meaningful connections with our audience, sharing stories, and embracing the dynamic spirit of everyday life.”
Stephen Lamb, director, B Connected Media, said: “Securing the sponsorship deal between its4women and RTÉ Radio 1’s morning show, hosted by Oliver Callan, is a momentous achievement. This collaboration seamlessly aligns its4women’s dedication to empowerment with Oliver’s commitment to engaging and informative programming. By enhancing brand visibility and association with trusted content, we’re set to make a lasting impact in the hearts and minds of listeners. It’s a convergence of brands dedicated to enriching lives and resonating with audiences nationwide.”
Broadcasting on RTÉ Radio 1 every weekday, the 9am – 10am hour is now the joint second most listened national radio shows with 343,000 listeners*.
Anna Kayes, its4women.ie; Stephen Lamb, B Connected Media and Oliver Callan, RTÉ Radio 1.
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