Combining credibility and authenticity from over 100 years of heritage cider-making with a refreshing modernity, Inch’s is a cider for a new generation of drinkers who prefer to buy brands that have a social and environmental commitment.
Inch’s really goes the ‘extra inch’ in helping to support the environment as the waste from apples used to create the delicious golden cider is repurposed after use and turned into green energy to ensure that the cider-making process is as environmentally friendly as possible.
The Inch’s Cider blend is also vegan friendly and gluten-free and is set to bring some vibrancy back to mainstream apple cider with its exceptional taste credentials. In fact, research has shown that four out of five 18-34 year olds prefer the taste to that of the nearest competitor**, while containing less sugar and fewer calories*.
The lightly sparkling, medium apple cider uses no artificial colours or sweeteners yet it is sure to deliver refreshment during the spring and summer months with its perfect balance between sweet and dry, on top of its delightfully fresh apple aroma.
“We’re delighted to introduce Inch’s Cider to Northern Ireland as a progressive and tasty new refreshment, whilst on a mission to do the right thing in terms of sustainability,” said David Greenlees, Brand Manager for Craigavon-based United Wines, which handles all of Heineken’s sales, marketing and distribution in Northern Ireland.
“As well as delivering craft, care and refreshment in every sip, this unique blend of sun-soaked apples really goes the extra ‘Inch’ with a social and environmental commitment too.
“When the apples are done making golden cider, they are used to make green energy. Once all the juice has been extracted, the leftover apple pulp is converted into biofuel, to be used again,” he added.
Inch’s is available in 4-packs of 440ml in off-licenses across Northern Ireland from March.
United Wines was founded in 1985 and is headquartered in Craigavon with a 75,000 square foot warehouse and 6,000 square foot office. The company employs 50 people on the island of Ireland and boasts an extensive portfolio of products, including Wine, Beer, Spirits and Soft Drinks.
In 2011, the company was acquired by parent company Heineken.
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