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Mackle Petfoods Launch New Look Naturo

County Armagh company Mackle Petfoods has unveiled a complete rebrand of its award winning Naturo Natural Petfood range and announced 12 new additions to its current range for cats and dogs increasing from 45 to 57 products.  Naturo, which was created at the kitchen table of owner John Mackle in 2010, provides 100% natural food to pets, using high-quality ingredients and providing healthy diets for cats and dogs alike. Today Naturo is the No.1 natural wet dog food brand in retail*, sold worldwide across grocery and pet trade, generating £30m annually across Naturo eCommerce and retail. *(Source: IRI Grocer Retail 12/23)

The rebrand was made across the whole Naturo product range, trays, cans and pouches. It includes the addition of their exciting new cat and dog food products catering for kittens to senior cats, and puppies to senior dogs. The rebrand promotes the natural ingredients and benefits to pets and their owners who want the best for their furry friends. The Naturo range focuses on foods for pets with sensitive guts and allergies, reflecting the customers’ needs towards their family pets.  Ingredients for the healthy clean food recipes are locally sourced where possible, with recipes created by Naturo’s in-house expert pet nutrition team, and contain no artificial flavourings, colours, or additives, with 100% traceability from farm to bowl. 

New Naturo ranges launched in the rebrand include Naturo puppy 400g trays for larger breed puppies, and Naturo 150g & 100g pouches for dogs. In addition, brand-new recipes for kittens, senior and indoor sterilised cats have been created to help improve cat health throughout all stages of life. These contain natural antioxidants from blueberries and cranberries. Built on 6 key nutrients – protein, carbohydrates, omega oils, prebiotics, minerals, and vitamins. Naturo’s recipes are individually created and brought together to provide quality nutrition to help with growth, digestive systems, coat maintenance, healthy hearts and well-being, and vitality. 

Commenting on the relaunch, Naturo brand Marketing Manager with Mackle Petfoods, Eva Mooney, said; “We are delighted to share this refresh of our Naturo brand which focuses on the benefits and nutritional value of the product range, placing pets and their owners at the heart of our brand.  The brand refresh reflects the excellence across all ranges, and alongside new recipes, the most important thing is the same excellent quality products remain for pets to enjoy.

Working with our in-house nutrition team we have refreshed some recipes to build on the already excellent Naturo products reflecting our ongoing relationship with pet owners, who like us, want the best for their pets. Given the company focus on excellence in our products, and ensuring the best quality nutrients in Naturo, we wanted to use the rebrand to share with our customers how much we, like them, really care about their pet’s nutritional needs and how we deliver those with Naturo Natural Petfood.  Every Naturo pet is one of our family.” Eva added.

Adjustments to recipes include an increase in meat content in some ranges and the introduction of added ingredients across the mix of vegetables and fruit within recipes for pets. The rebranded Naturo creative and product range has now commenced a full roll out to customers and suppliers across UK, Ireland and Northern Ireland and is available across Tesco, Asda, Sainsburys and Supervalu.

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