Shelbourne Motors has been appointed AION’s sole retail partner in Northern Ireland, securing exclusive representation of the exciting new brand across the region.
The family-owned motor group will launch AION in Belfast, Newry and Portadown in the first quarter of 2027.
The agreement marks the manufacturer’s entry into the Northern Ireland retail market and will establish Shelbourne’s first new-car franchise in Belfast.
The Belfast franchise will operate from the group’s existing SVRgo premises on Old Channel Road in Titanic Quarter, with AION also launching at its Newry and Portadown dealerships.
Alan Thompson, Chief Operations Officer at Shelbourne Motors, said: “Being appointed AION’s sole retail partner in Northern Ireland is a statement of intent for Shelbourne Motors. It reflects the strength of our brand, the reputation we have built and our ambition to keep growing.
“We are selective about the manufacturers we represent. We have earned a loyal customer base over more than 50 years, and we take that trust seriously. The vehicles have to be right for our customers, and the manufacturer has to share our values and commitment to service. AION’s approach to its retail partners and long-term ownership support stood out to us.
“Chinese manufacturers are bringing greater choice and new technology to the market. With GAC’s manufacturing expertise behind it and an expanding range, we believe AION has considerable potential in Northern Ireland.
“As its exclusive retail partner, we have the opportunity to build the brand here from the outset. Launching across three locations, including our first new-car franchise in Belfast, demonstrates our commitment to the partnership.”
AION is part of GAC Group, one of China’s largest vehicle manufacturers, which celebrated hitting the milestone of building 30 million cars this summer. Its UK business launched in 2026 through a joint venture between GAC and international automotive distributor Jameel Motors.
The brand launched with the fully electric AION V family SUV, which was joined last month by the AION UT hatchback. Both come with the brand’s Great 8 Promise, offering an eight-year/100,000-mile vehicle warranty eight years’ servicing and roadside assistance, and MOTs until the car is eight years old.
The range will expand in 2027 with the electric UT Cross and the GS7 SUV, the latter introducing hybrid and plug-in hybrid options.
Duncan Johnston, Network Development Director of AION Auto UK, said: “Choosing our exclusive retail partner in Northern Ireland is an important step in AION’s UK expansion. We wanted a business with the reputation, experience and ambition to establish the brand here for the long term. Shelbourne Motors brings all three.
“The Ward family has spent more than 50 years building customer relationships in Northern Ireland and has a proven record of representing major manufacturers. That experience, together with the team’s plans for AION, made Shelbourne stand out.
“Our aim is to build a lasting presence in this market, giving customers confidence in our vehicles and the support behind them. Launching in Belfast, Newry and Portadown gives us a strong start and a partner who can grow with us as we introduce more models.”
Founded by the Ward family in Portadown in 1973, Shelbourne Motors remains under the leadership of the second generation of the family and sells more than 6,000 new and used vehicles annually.
AION will join its existing manufacturer portfolio of Toyota, Renault, Nissan, Kia, Dacia and MAXUS. The group also operates Autoselect used car sales, Fleet4U contract hire and leasing, and SVRgo vehicle rental.
For more information on Shelbourne Motors visit: www.shelbournemotors.com