Ryanair’s Michael O’Leary might not be a fan of airport pint drinking, but Mount Charles has recorded a 53% increase in pint sales at Belfast International Airport’s Northern Quarter Bar & Kitchen, following the launch of a new partnership with Diageo earlier this year.
The uplift has been driven by strong passenger demand for Guinness, Rockshore and Diageo’s wider draught portfolio, highlighting the appeal of familiar Irish brands before passengers fly.
As part of the partnership, Diageo has invested in new pouring infrastructure and staff training at Northern Quarter, helping Mount Charles deliver a consistent, high-quality serve for passengers travelling through one of Northern Ireland’s busiest transport hubs.
Northern Quarter reopened earlier this year following a brief closure while the space underwent a £1 million refurbishment, funded by Mount Charles.
The 180-seat restaurant and bar, which includes a dedicated Bewley’s coffee dock, is part of Belfast International Airport’s wider £100 million transformation programme.
Chris Annon, Company Director at Mount Charles Group, said:
“Passengers want quality, recognisable brands before they travel, and Guinness has quickly become a key part of the Northern Quarter offer, which is reflected in the significant increase in sales we’ve experienced recently.
“This partnership with Diageo has allowed us to bring one of Ireland’s most iconic brands into a busy airport setting, while continuing to raise the standard of food and drink available at Belfast International Airport.”
Brendan Gallagher, Key Accounts Manager at Diageo, said:
“The response to Guinness, Rockshore and much of our draught portfolio at Belfast International Airport has been fantastic.
“These brands have a strong connection with consumers across Ireland and around the world, so it makes sense to see that demand reflected in a major travel hub.
“We’re pleased to be working with Mount Charles and look forward to building on the early success of the partnership.”