Now, even the most traditional industries are embracing data and innovation; according to Forbes, start-ups can increase revenue by 34% relying on digital-first strategies, with all enterprises increasing revenue by 23%.
One company who recognises the profound value of a digital-first business model – and is increasingly leveraging data and insights to drive digital engagements – is full-service creative and technical agency Zesty.
Zesty is a part of Wireless, home to Dublin’s FM104, local station U105, talkSPORT and of course The Chris Evans Breakfast Show on Virgin Radio.
With over 400 years of experience gained across 2,000+ client engagements and with a 35 strong team, Zesty has worked with some of the best-known companies and public sector organisations in Ireland, the UK and Europe. Their varied portfolio of current clients includes: NIE Networks, Fáilte Ireland, GAA and Ulster Orchestra. Recent client engagements include EURORDIS-Rare Diseases Europe in Paris, Shannon Heritage, based in Limerick and the National Museum of Ireland.
The company has recently broadened its digital service offering, making two key appointments to support and deliver on this expansion.
Managing Director Andrew Maybin said, “The scale of the digital engagements we are securing is driving the agency’s growth here at home, GB, in southern Ireland and in Europe. These two senior hires allow us to offer our clients the ability to increase sales and grow their target audiences online. That capability complements our award-winning design, UX and development teams beautifully”.
The agency’s work is regularly recognised by industry awards, most recently winning a Spider Award in the highly competitive ‘Best in Travel, Tourism & Sport’ category for their ‘Meet in Ireland’ website project…beating the All Blacks website in the process! They also picked up a DANI Award for Best Online Experience for the Visit Blackpool website and have secured a finalist spot in the Digital DNA Awards.
Zesty will be capitalising upon extensive skill and experience in creating and implementing bespoke, scalable digital strategies for clients. From maximising brand visibility to generating online revenue, the agency will tailor their digital marketing activity to a variety of commercial objectives and support new and existing clients across all industries. The newly-expanded service offering includes: digital advertising (on Google and social channels such as Facebook, Twitter and LinkedIn), social media marketing, email marketing, Search Engine Optimisation (SEO), content creation (from blogs, to brochures, to ebooks) and digital data analysis, which will help businesses to benchmark their digital performance.
Tara Leathem, Head of Business Development said; “We’re delighted to welcome Sophie and Pamela to the team, their agency background and wealth of digital experience will strengthen our service offering and provide our current and prospective clients with an integrated approach to support their business objectives and deliver result driven campaigns.”
Sophie, Digital Strategy Lead
Sophie has over 7 years’ experience creating and implementing multi-channel digital strategies. She worked with the Digital Marketing Institute in Dublin for over three years, helping to create the curriculum for a variety of accredited digital marketing diplomas, which have been studied by over 28,000 alumni members worldwide. She was involved in the creation of bespoke digital marketing training courses for global corporate clients including IBM and Vodafone and collaborated with senior stakeholders in leading tech companies including Google, Facebook, Twitter and LinkedIn to define and set the industry standard for digital marketing skills and capabilities.
Sophie has worked across a variety of sectors, from biotech to construction, demonstrating the transferable benefits of a solid digital strategy, regardless of company size or industry.
What are you looking forward to about working with Zesty?
“Zesty is an award-winning agency with global clients and an unmatched reputation. Their commitment to delivering the best solutions has been reflected in their recognition that digital marketing services are in demand now more than ever and I’m so excited to help them expand their service offering to provide value and support to their clients.”
Pamela, Digital Campaign Manager
Pamela has over 7 years’ experience delivering and implementing paid digital advertising campaigns across a wide variety of industries with B2B and B2C clients.
She has delivered training in Google Analytics, Search Engine Optimisation and social advertising platforms including Facebook & LinkedIn for B2B & B2C clients in an array of industries.
What are you looking forward to about working with Zesty?
“There is a fantastic base of existing clients currently working within the Zesty. My goal is to take these clients a step further and drive successful online campaigns.”
About Zesty
Zesty is a full service strategic, creative and technical digital agency with offices in Belfast, Dublin and London. The service offering includes Strategy, Digital Marketing, UX / CX, Insights & Analytics, UI Design and Development. The core business was formed in 1996, making Zesty one of the longest established agencies still in existence in Ireland and the UK.
Visit www.simplyzesty.com to find out more.
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