The new Drive-Thru concept, which was brought to the Boucher Road area by franchisee owner Damian Havlin and his family, will provide tight-for-time customers with convenience by including the quickest way to purchase a sub in Ireland. In addition to the Drive-Thru feature, the Boucher Road store will include the Fresh Forward concept created by FRCH Design Worldwide. The bespoke and sensory design incorporates a bright new colour palette along with the first digital menu boards for SUBWAY®.
Damian Havlin, Franchisee owner of SUBWAY® Boucher Road, spoke of the opening:
“We are delighted to develop the SUBWAY® presence in Northern Ireland and wanted to offer something different to the already loyal SUBWAY® customers. It’s such an exciting time for us and we’re delighted to be opening the first Drive-Thru store in Ireland.
“We look forward to welcoming both our existing, loyal customers and new patrons to the Drive-Thru from Friday.”
Stacey Brown, Development Manager for SUBWAY® Northern Ireland said:
“The Boucher Road area is a thriving destination for time restricted commuters, health-conscious families and forward-thinking millennials making it the ideal location for SUBWAY®’s first Drive-Thru in Northern Ireland. Bringing both convenience and quality, the store represents our continued commitment to Northern Ireland and SUBWAY®’s continued innovation in food and service.
“We have been on a continued journey of reinvigoration for our brand and customer experience is a key part of that. We can’t wait to see how successful the Drive-Thru store is over the coming months and year.”
This year, the brand celebrated its 20th year in Northern Ireland and has opened over 105 stores, creating over 1,500 jobs across the country.
The Boucher Road Drive-Thru store is one of eight SUBWAY® Fresh Forward stores planned for Northern Ireland over the next six months.
Stacey Brown, Development Manager of Subway and Damian Havlin, Franchisee Owner.
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