“The range is simply real fruit that has been smashed and slow baked into delicious fun shapes. As well as being one of your five a day, they are high in fibre and Vitamin C. There is no added sugar, and they are free from nuts, dairy, wheat and gluten, so are perfect for lunchboxes too.”
“Unlike other fruit snacks, we don’t use any artificial ingredients or gelatine, so they are also perfectly poised to meet the growing demand for vegan snacks.”
The ‘Super Fruit Shapes’ range launches this August with a full 360 campaign, including PR, digital, outdoor and sampling, that inspires kids get out and get active.
Ireland rugby captain and father of three, Rory Best has also come on board as an ambassador to support to launch of the range and to roll out the ‘Forest Feast Super Wild Challenge’ – encouraging families to get outside and get active.
Speaking about his role Rory Best said: “As a father of three children under the age of ten, I know how important it is to be able to provide my kids with healthy snacks to give them the energy they need to get the most out of life so I’m thrilled to be partnering with Forest Feast to help launch this exciting new range, ‘Super Fruit Shapes’.
“To mark the launch, we’re encouraging everyone – from families and friends to the young and the young at heart – to get up, get out and get active and to take on the ‘Forest Feast Super Wild Challenge’. We had great fun creating the list of challenges and many of the activities are ones that we enjoy at home. We hope the challenges help you and your loved ones find the fun in being active outside in the fresh air.”
In its 23rd year of operation, Forest Feast, the ‘Original Snack Explorers’, is a family-run business based in Co. Armagh. Forest Feast’s ‘Super Fruit Shapes’ are now available nationwide. For more information visit forestfeast.com/kids-range/.
Forest Feast ‘Super Fruit Shapes’ ambassador and rugby star, Rory Best, is pictured with his children Richie aged 4, Penny aged 7 and Ben aged 10