Although Mayfair Group continues to work with estate agents and their properties are available through well-known sales platforms such as PropertyPal, the innovative strategy represents a departure from how homes for sale in Northern Ireland have traditionally been marketed.
Victoria’s Instagram account, @designbymayfair, has a growing following of over 25,000, where she shares insights into development projects whilst also providing interior, style and décor advice under the ‘Design by Mayfair’ brand. This led to her identifying the opportunity for Mayfair Group to connect directly with homebuyers online.
Victoria’s social media promotion is supported by ‘Mayfair Residential’, the company’s in-house estate agency that allows applicants to get financially qualified online in a streamlined, three-step process online before reserving their new home. Mayfair Residential can also provide mortgages, through independent third parties, including a green mortgage that rewards sustainable living.
Victoria has also just announced Mayfair Group’s latest feature which allows buyers to choose and upgrade the kitchen and bathrooms for their new home using an online simulator.
With a simplified, end-to-end offering, Mayfair Group is disrupting the market and revolutionising how new homes are bought in Northern Ireland.
Victoria believes it marks the beginning of a fundamental and needed shift in the property market:
“Achieving £5 million sales via social media in such a short space of time is beyond our expectations and I believe this is just the beginning of a fundamental change in how people expect to buy their homes.
“We could see there was an opportunity to create a more direct relationship with our customers online, so we invested heavily and have created a unique offering.
“Our social media engagement is backed up by our streamlined, online financial qualification and reservation process, which is very attractive to buyers.
“This entire approach is designed with homebuyers in mind. It makes purchasing a Mayfair Group property easy and stress free, and you end up with a beautiful, high quality new home.
“We’re disrupting the market and that’s good news for the public and everyone who wants to buy a home.
“We have more exciting announcements coming up on our social media channels throughout the rest of this year and we’re looking forward to engaging directly with customers and future Mayfair Group homeowners as we turn their dreams into reality with just a few clicks of a button.
Mayfair Group's Victoria Patterson
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