The three other football associations in the UK – The FA in England, the Scottish FA and the Football Association of Wales – have also signed partnership agreements with Chase, which is the consumer banking business of US-headquartered JP Morgan Chase & Co, a leading global financial services firm.
Through the Home Nations partnership Chase will be supporting individuals across the UK from low income and low socio-economic backgrounds by providing access to fully funded coaching qualifications and free learning tools, helping to develop transferable skills for life on and off the football pitch. More details will be revealed when the programme is launched in the coming weeks.
The new partnership builds on Chase’s ongoing investment in community-based programmes and extends parent company JP Morgan Chase’s decades-long support for communities in the UK, where it employs over 22,000 people.
Through this sponsorship and Chase’s existing partnership with the National Literacy Trust, Chase aims to empower individuals by improving access to the resources and tools they need to unlock their potential and help build pathways towards future employment.
Chase will also be providing opportunities for customers to get closer to the national teams through memorable experiences at matches and training grounds.
Deborah Keay, UK Chief Marketing Officer at Chase, said: “Football has the unique ability to drive positive societal change, bringing together millions of people across every corner of the UK.
“We are excited to be working with the Home Nations to use the power of football to support individuals and communities across England, Northern Ireland, Scotland and Wales.
“We recognise there are barriers that can make obtaining coaching qualifications difficult for many. By supporting individuals with access to the right resources and tools they need to succeed, we can help people develop key life skills on and off the pitch that will have a positive impact on their lives.”
Irish Football Association chief executive Patrick Nelson welcomed the association’s newest partners onboard.
He said: “This partnership will provide added value to different parts of our operation, which is really exciting. We know that our senior teams attract significant attention, and rightly so.
“But we are committed to enhancing the skillset of individuals right across our football family and the bursary for aspiring coaches that comes as part of our partnership with Chase, an organisation that shares our vision and values here at the Irish FA, will really help us continue to do that.”
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