Logicearth will continue to provide its unique blend of learning technologies, creative services, and extensive experience to clients as part of the TCEG communications group. The company was recently positioned as a digital learning ‘challenger’ in the respected Fosway Group 9-Grid™ market analysis model, with the e-learning sector set to surpass $300bn by 20205, according to market research company Global Market Insights.
Established in 2009, Logicearth is led by its founders Peter Carlin and Paul McKay – both of whom will continue to lead with the business and join TCEG’s leadership team, reporting to Russ Lidstone, Group CEO of The Creative Engagement Group.
The Logicearth staff of 25 learning designers, project managers and technologists based in both Dublin and Belfast will continue to focus on providing enhanced learning solutions for existing and TCEG clients, as well as continuing business development both in the UK and US.
The acquisition is the latest addition to TCEG’s collection of leading engagement brands (www.tceg.com). The Creative Engagement Group works with an extensive range of leading companies worldwide across several industries, with particularly strong expertise in healthcare. Logicearth will join the TCEG group of brands which also include WRG (event marketing); The Moment (digital and film); Axiom (scientific engagement and training); Just Communicate (biopharma event marketing) and Forty1 (employee engagement consulting). TCEG is the Immersive Division of Huntsworth plc.
Russ Lidstone, Group CEO of The Creative Engagement Group said: “We see the world-class learning capabilities of Logicearth blending brilliantly with our other services to provide clients with a future-focussed approach to some of their biggest challenges.
“Learning is evolving and remains key for organisational effectiveness, engagement and compliance. With globalisation, the war for talent and extraneous factors like the current health crisis, in order to stay competitive organisations have to help employees through continuous blended learning, using the latest technologies.”
Peter Carlin, Director of Logicearth Learning Services, welcomed the opportunities the partnership will bring, saying: “Russ and The Creative Engagement Group team have built a remarkably diverse and future-focussed agency group and we’re excited to be part of it. At Logicearth our mission has always been to provide our clients with the most agile and innovative range of learning solutions possible, rather than one constrictive service. Now as part of TCEG, we can combine our digital strengths to offer a truly incredible portfolio of services – which of course is very exciting for us – but it also gives our collective clients the reassurance that they are getting the best service, insight, and value possible.”
TCEG is a fast-growing agency group and this acquisition adds a new level of growth to the group. Logicearth will work closely with Axiom and Forty1 to provide a full suite of employee engagement and training options for clients.
Peter Carlin & Paul McKay of Logicearth
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