by Richard Buckley, Editor, Business Eye

Belfast Chamber of Trade and Commerce has joined forces with leading integrated communications agency, Ardmore, to deliver an online workshop featuring one of the most powerful global influencers in the retail industry, Cate Trotter, aimed at helping local firms claw their way back to recovery post Covid-19. The free webinar, “Understanding Your Customer in a Post-Lockdown World”, takes place on Thursday 2 July at 5pm and will deliver new insights, practical solutions and advice to aid new growth and a more sustainable future for businesses right across Northern Ireland.


A respected expert in retail, current trends and technology, Cate Trotter has helped major brands such as Facebook, Nike, Chanel, Samsung, Mercedes-Benz, Levi’s and EE power their way through change and new innovations and will be bringing her expertise to Belfast as part of this major business support event.

Hosted by Belfast Chamber chief executive, Simon Hamilton, the panel includes Ardmore’s top marketing and creative strategists Paul Bowen, Ed Henderson, Paul James and Alison O’Neill to help guide businesses through the challenges ahead.

Belfast Chamber chief executive, Simon Hamilton, said:

“In the face of huge uncertainty, many of our local businesses will have to adapt, change and reconfigure their approach to secure their future and move to new growth. Good advice and real solutions are now urgently needed which is why I’m delighted to join forces with one of Northern Ireland’s leading integrated communications agencies, Ardmore, to deliver a workshop that draws the best local and international expertise for the benefit of all our members. Designed for local business, it will help equip firms with the right information, tools and advice to help them get back on track.”

The free webinar is open to both Belfast Chamber members and non-members. To secure your place visit https://live.ardmore.co.uk/.

John Keane, CEO of Ardmore, said:

“Amongst all the confusion and uncertainty created by this global pandemic, we want every business to be ready for the challenges ahead. Consumer mindsets are changing more rapidly than ever before and our marketplace is being turned upside down.

By partnering with Belfast Chamber, we want to share our expertise and experience to help businesses large and small navigate their way through the crisis with best practice advice and solutions so they can move to a new a position of strength and regrowth in the short and long term.”

Last year, Ardmore was named in the UK’s Top 100 list of best-run independent agencies, placing at number 26 in The Drum’s prestigious shortlist and beating a host of international, big brand agency names. Earlier this year, Ardmore was ranked among the UK’s top 30 best regional agencies, according to data compiled by global data measurement company Nielsen and international marketing bible Campaign.

It is also a leading member of Worldwide Partners Inc., one of the world’s largest agency networks, incorporating around 70 independent agencies in more than 40 countries.

With outstanding private and public sector clients, the Belfast company represents some of the UK and Ireland’s largest brands, including Lidl Northern Ireland, Subway, Dale Farm, Rushmere, Lunns, Translink and Visit Belfast, as well as many of the region’s most ambitious businesses and organisations.

For more information, visit www.ardmore.co.uk.

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