by Richard Buckley, Editor, Business Eye

The agri-business, ABP, has entered into a new 5-year sponsorship partnership with Air Ambulance NI. In a ‘first-of-its-kind’ branding agreement for Air Ambulance NI, the ABP logo is now displayed on the charity’s helicopters.

The charity, along with partners at Northern Ireland Ambulance Service, provides the Helicopter Emergency Medical Service (HEMS) for Northern Ireland. The HEMS team delivers world-class pre-hospital care at scene that can be the difference between life and death. Last year it was tasked on 692 occasions, an increase of 18.5% on the previous year. Road traffic, industrial or farm accidents make up the majority of call-outs for the Air Ambulance NI.

ABP is one of one of Northern Ireland’s leading agri-business companies and is part of ABP Food Group. The company specialises in the processing of beef and lamb and has production facilities located in Newry and Lurgan. ABP also operates a joint venture partnership with Fane Valley Co-Op with respect to the Linden Foods beef and lamb processing business in Dungannon.

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From left: Glenn O’Rourke, Operational Lead; Dr Andrew Topping; Pilot Dave O'Toole and Paramedic David Marshall


Dankse MPU

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