A small Northern Irish agency has taken home Northern Ireland’s top industry honour, the Grand Prix at the 2025 PANI (Publicity Association of Northern Ireland) Awards, staged at the Culloden Estate & Spa last week.
Thought Boxes has been awarded the Grand Prix at the 2025 PANI Awards. It’s a proud moment for independent agency Thought Boxes and for the creative community it’s part of.
Up against some of the country’s most established agencies, the team’s work stood out for its clarity of thought, craft and conviction. A reminder that great ideas don’t just belong to the biggest building or the biggest roster they belong to the people who care enough to make them right.
“It was an amazing night, and a reminder of just how much creative talent Northern Ireland has to offer,” said Jamie, Managing & Creative Director. “To be named overall winner as a small agency is humbling. It shows what’s possible when you care about the work, care about the people you make it with, and stay true to the idea.”
This year’s PANI Awards were judged and presented by some of the UK’s top industry creatives, including Walter Campbell and Sir John Hegarty, adding weight to an already significant win.