Northern Ireland wellness brand Perfectly Pure is celebrating 10 years in business with the launch of a new range of targeted wellness supplements, marking the latest evolution of a company which began with fresh, cold-pressed juices.
The Dungannon-based business, founded by nutritional adviser Kathie McCausland, has grown over the past decade from a cold-pressed juice business into an established wellness brand, with its products now available through more than 50 outlets across the UK and Ireland, as well as through its own retail and online channels.
Now, to mark its tenth year in business, Perfectly Pure is launching the next chapter of the brand with four high-strength vegan supplements; Immune Support, Raw Balance, Meno Support and Boost & Burn.
The new range has evolved from four of Perfectly Pure’s most popular wellness shots, taking formulations and benefits familiar to its existing customers and developing them into a convenient everyday supplement format.
Kathie McCausland, founder of Perfectly Pure, said: “When I started Perfectly Pure 10 years ago, I could never have imagined quite where it would take us.
“The business has grown and evolved enormously, but our purpose has remained the same – helping people make looking after their health a simple part of everyday life.
“Our juices and wellness shots have built an incredibly loyal following over the years, so developing our most popular concepts into a supplement range felt like a very natural next step for Perfectly Pure.
“Reaching our tenth anniversary is a really proud moment, but for me this launch is also about looking forward. It feels like the beginning of a completely new chapter for the business.”
As a qualified nutritional adviser, Kathie has been closely involved throughout the development of the range, working alongside an experienced formulator, biochemist and nutritional lawyer, as well as specialist manufacturer G&G Vitamins, to bring the products to market.
The formulas are vegan and have been developed without unnecessary bulking agents, fillers, artificial ingredients, gelatin or dairy. Perfectly Pure says the products are also independently tested for strength, safety and purity.
The launch represents a significant expansion for the Northern Ireland company, which is now seeking new retail and distribution partnerships to grow Perfectly Pure across health, beauty and pharmacy retailers throughout Northern Ireland, Ireland and the wider UK.
Kathie added: “Northern Ireland has been an incredible place to build this business and I’m very proud that something which started here in Dungannon is now entering its next stage of growth.
“Ten years feels like a milestone worth celebrating, but we’re ambitious about where Perfectly Pure can go next. We want to introduce the brand to a much wider audience while staying true to the values we started with.”
Perfectly Pure marked the anniversary and launch of the new range with an intimate wellness lunch at The Muddlers Club in Belfast on Friday 25 September, bringing together guests from Northern Ireland’s wellness, lifestyle and media communities.
Visit www.perfectlypure.co.uk