Economy Minister Dr Caoimhe Archibald says that events supported by Tourism NI in the North West will collectively generate around £21 million for the local economy.
It is estimated that the six events will also attract 570,000 visitors – 29% of whom will be from outside of Northern Ireland. The visitors will result in almost 120,000 commercial bed nights being booked – including hotels, B&B, guesthouses, and self-catering.
The events in the North West funded through Tourism Northern Ireland’s International Tourism Events Fund (ITEF) in 2026/27 are:-
- North West 200;
- Foyle Maritime Festival;
- Stendhal Festival;
- SuperCupNI;
- Derry Halloween; and
- Other Voices -Derry~Londonderry.
The Minister said: “Tourism is flourishing in the North West, with overnight stays increasing in both the Derry and Strabane and Causeway Coast and Glens areas.
“As Economy Minister I’m backing this growth in tourism with funding for six major tourism events in the North-West area. These events are expected to deliver a boost of almost £21 million for the local economy, supporting businesses and workers as well as the wider north west region.
“They put our rich sporting, musical and cultural heritage in the spotlight and all against a backdrop of our beautiful landscapes, experiences, food and welcoming spirit.
“It’s great to see the growth in the North West’s economy and tourism is a key part of that success.”
The ITEF specifically supports events that attract significantly high levels of visitors here while also generating international media coverage, which helps to showcase Northern Ireland as a must-see travel destination. A total of £325,000 has been offered to the organisers of these six events.
Siobhan McGuigan, Head of Events at Tourism NI said: “These events, which are being supported this year through our International Tourism Events fund, truly showcase the breadth of experiences that our visitors to the North West can look forward to.
“The rich and diverse programme presents something of interest for everyone.
“These events provide an opportunity for visitors to experience our famous Giant Spirit set against stunning backdrops and unique heritage.
“Indeed, this is shaping up to be an exciting year for the North West as we look forward to the return of Other Voices and celebrating the 40th anniversary of Derry Halloween.”