The latest addition to Belfast’s retail scene, Sephora, has opened its doors. The beauty retailer’s latest store, located in Victoria Square in the heart of the city, is the first opening of 2026, and its 13th UK store to date.
The brand’s landmark Belfast debut marks Sephora UK’s arrival on the island of Ireland, bringing a 2,550 sq ft beauty playground to the heart of Belfast’s bustling main shopping district.
The opening of Sephora in Victoria Square, Belfast reinforces Sephora UK’s mission to bring its line-up of beloved brands to more customers, building deeper connection with communities, and making Sephora’s beauty retail experience more accessible than ever before. The new location in Belfast is the first of several store openings in 2026, with the ambition to have 20 total store locations across the UK open by the end of 2026. Bristol, Cabot Circus, which was recently revealed as Sephora UK’s next store opening of 2026, is slated to open Spring 2026.
Sarah Boyd, Managing Director, Sephora UK, said: “We’re so excited to kick off what is promising to be a busy 2026 of store openings for Sephora UK, here in Belfast’s Victoria Square. We know the Belfast community have been shopping with us since we launched our online shop we’re excited to finally bring some of their favourite brands to an in-store setting for the first time.
“This Valentine’s Day weekend everyone is welcome to join us ‘Together in Beauty’ whether you’re shopping for a last minute gift, or purely want to come down to experience the energy of our grand opening weekend.”
Julie King, Senior Asset Manager, Commerz Real said: “Sephora’s highly anticipated arrival in Victoria Square is a milestone moment for Belfast and a powerful endorsement of the strength and appeal of Victoria Square as the city’s number one retail destination. The brand’s arrival also affirms Belfast’s role as a major retail hotspot, both on the island of Ireland and the UK.”