Economy Minister, Conor Murphy MLA attended Visit Belfast’s December Board meeting to hear about how Visit Belfast’s New Horizons Strategy 2024-27 plans to drive tourism growth in the city and support regional success.
Minister Murphy was met by Visit Belfast’s Acting Chair, Michael Robinson, CEO, Gerry Lennon, along with the Board, where the city’s official destination marketing and management organisation presented plans for the next chapter of its New Horizon’s Strategy, which aims to deliver an additional 20% uplift in economic impact, generating £424 million for the local economy throughout its three years.
The New Horizons Strategy aligns with the Department’s Economic Strategy and vision for tourism in acting as a gateway to the whole of the north and comes as Visit Belfast celebrates its 25th year of successfully supporting tourism in the city region.