Linwoods Health Foods has secured two major new listings with Tesco and Morrison for its hugely popular Overnight Oats range.
The products have launched into over 750 new stores with the two multinational retailers across Ireland and the United Kingdom as a direct result of exceptional customer demand for the unique Overnight Oats range.
Since the launch of Linwoods Overnight Oats last year, the range has helped contribute to a significant increase in sales for the Armagh-based health food leader which resulted in 20% growth over the last 12 months and increased its workforce by 10 per cent to over 90 people.
When creating the Overnight Oats, available in three delicious flavours – Protein Chocolate, Energy Strawberry and Energy Original – Linwoods brought its deep-rooted health knowledge to a new category, offering a convenient, nutritious, and flavour-packed solution for today’s busy, health-conscious consumers.
The Overnights Oats products are also available in an extensive list of stores including Spar, Supervalu, Centra, Mace and independent retailers across the island of Ireland and Wholefoods, Farm Food and Booths in the UK. Earlier this year, Linwoods secured distribution into Spain for the range with stockists CarreFour and E.C.I and Esselunga and Coop Italia in Italy.
Patrick Woods, Managing Director of Linwood Health Foods said: “We are delighted to secure listings with Tesco and Morrisons which will enable us to reach thousands of new consumers across Ireland and the UK with our game-changing Overnight Oats range. In recent years, there has been a huge increase in the demand for plant-based, functional foods and time-saving options and we are so proud to have created a unique and innovative breakfast solution to address this need.”
“The huge success of our Overnight Oats range has contributed to another great year for Linwoods. We have invested over £1 million across the business to increase our production capacity and efficiency, and created 9 new jobs, increasing our workforce by 10 per cent. It’s an exciting time for us and I am confident that we are well placed for further growth in the months and years ahead,” Patrick concluded.
David Osborne, Buying Manager, Tesco NI, enthused “We are delighted to introduce Linwoods’ new range of Overnight Oats to our breakfast aisles throughout NI and of course with my colleagues in GB and ROI.
The Linwoods brand is testament to the strength of the Northern Irish food sector and we have enjoyed a great relationship with the company over the past 15 years with their range of cold milled seeds. This latest innovation demonstrates Linwoods commitment to the development of innovative products that support the increasing demand for nutritious and convenient breakfast solutions. The range perfectly aligns with our focus on bringing healthy and sustainable products to our customers at a great everyday price.”