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IntoMedia – New Umbrella Brand For Irish News, Q Radio & Interpress

IntoMedia is the new umbrella group name for the Irish News, Q Radio and Interpress.

Launched this month to unite the three brands and herald a new era for the businesses, IntoMedia will be housed at the Fountain Centre on Belfast’s College Street.

This strategic union is built on a shared vision of innovation, creativity, and a deep understanding of the evolving needs and preferences of today’s audiences.

“The newly formed IntoMedia group’s mission is to use our independent voice to play a positive role in society,” Sinead Cavanagh, Deputy Chief Executive, begins.

“We inform the conversation, entertain and inspire debate by telling compelling stories and this was the natural next step for the business and its group companies.”

Over the past year, IntoMedia has worked with the Financial Times, which has supported it on “an exciting journey with an incredibly ambitious growth strategy.”

With a portfolio that spans print, broadcast and digital, IntoMedia is poised to captivate and inspire audiences across multiple platforms.
“When we read of contraction at other media houses, we’re doing the opposite by investing in technology and adding to our team of 132,” Sinead continues.

“We will also rebrand the Irish News later in the year when readers will see a big difference, but with that change, they can be assured that our quality journalism and trust will remain the same.

“The rebrand is essentially us doubling down on our ethos and who we are. We recognise our unique role in the north and beyond and in some ways, we consider the Irish News to be an ‘institution’ that has a crucial part to play here, with authoritative, trustworthy, highly credible journalism, notable by its balance and integrity.”

The Irish News is the second biggest-selling daily newspaper in the whole of the UK. Q Radio, which is the only national station here capable of splitting content to offer advertisers a national and hyperlocal model thanks to its seven frequencies, is also recruiting and has welcomed one of the most sought-after comedians in the UK and Ireland, Cork native, Andrew Ryan, to its presenter line-up, in tune with its commitment to its ‘Big personality, Big Reach credentials’.

The multi-award winning Interpress was established in March 2005 and now prints on average 40 daily and weekly titles with major printing contracts across the island, such as Mediahuis’s Belfast Telegraph and all of the Reach titles including the Daily Mirror, Daily Star, Daily Record and Daily Express
“Our priority now is to build a sustainable business model, continue to strengthen our market leadership locally and identify opportunities further afield.

“By bringing our talented people together, we will unleash synergies that clearly exist and ensure we continue to deliver the best journalism and entertainment for our readers and listeners across all our platforms,” Sinead concludes.

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