Tourism industry leaders from across the island of Ireland came together today at the Northern Ireland Tourism Alliance (NITA) Annual Conference – Tourism in a Shifting World – to discuss the future of the sector at a time of significant change and opportunity.”
Tourism remains one of Northern Ireland’s largest indigenous industries, supporting over 70,000 jobs and generating £1.8bn in visitor spend in 2024 (£1.1bn overnight trips and £703m day trips). With 67% of overnight trips coming from outside NI generating 82% of spend tourism is vital as an export industry.
The First and Deputy First Ministers opened the conference highlighting the importance of partnership and collaboration within the industry.
First Minister Michelle O’Neill said: “Tourism is vital to our economy, and this Executive is committed to investing and stimulating growth in this area.
“Our stunning landscapes, great restaurants and warm welcome ensure that the north is a destination of choice for visitors from all over the world.
“Whether it’s hosting the Open Championship or welcoming the world famous Fleadh Cheoil na hÉireann here for the very first time – we have so much to offer.
“I want us to keep building on our reputation and our ambition and build a sustainable tourism sector that lasts and thrives.”
Deputy First Minister Emma Little-Pengelly said: “Today’s conference shines a spotlight on Northern Ireland’s position as a world-class destination. It is a reminder of how we can use our tourism sector to proudly showcase this fantastic place we call home on the global stage.
“It is also an opportunity to look to the future and consider how we can respond positively to global change and consumer trends to maximise the potential of tourism as a vital economic driver. We have so much to offer and by working together, we can ensure Northern Ireland continues to flourish as a must-see place.”
Wayne Hemingway, co-founder of Hemingway Design and advisor to the Bangor
Waterfront Development, part of the Belfast Region City Deal, gave a keynote address on waterfront regeneration and the importance of valuing natural assets.
“Tourism’s future is closer to home. We need to appreciate and explore the beauty of what we have and Bangor’s waterfront and coastline, with their stunning natural surroundings, are among its greatest assets.”
A panel discussion on “Maximising Our Natural Assets – Maritime Heritage and Waterfronts” explored how Northern Ireland can harness coastal and blue-green spaces for sustainable growth.
Joanne Stuart OBE, CEO of NITA, said tourism has faced enormous challenges in recent years, but our sector continues to demonstrate resilience and innovation. “
The NITA Conference brings people together to share ideas, showcase investment, and ensure Northern Ireland remains competitive as a world-class destination.”