Leading drinks brand Heineken® hosted an exclusive screening of the Champions League Final for more than 60 VIPS and licensed trade customers at The Avenue Cinema in Belfast.
Organised by Craigavon-based drinks distributor and wholesaler United Wines, guests were treated to complimentary drinks, food and popcorn as they watched Real Madrid beat Borussia Dortmund 2-0 in the climax of the Heineken®-sponsored Champions League.
The big screen event was the closing celebration of the brand’s Champions League campaign in Northern Ireland, which included an On Trade Champions League Roadshow across 40 Heineken draught accounts, and numerous Off Trade consumer activations at more than 65 independent off licenses.
Enjoying the match and hospitality on the night were Neil and Lynn McKeown from the Esplanade Bar & Restaurant in Ballyholme, Bangor.