Bangor-based Eximo Marketing has been working with Bauer Media Audio Ireland (BMAI) to help reboot their marketing strategy.
BMAI is Ireland’s largest independent media company, reaching 97% of the Irish market each week.
BMAI is the parent company of national radio stations Today FM and Newstalk, youth focused station SPIN, Dublin’s 98FM and has just closed the acquisition of Cork’s Red FM. They also operate a large digital portfolio with sports brand OTB and GoLoud, home of original podcasts and online listening.
Based in Bangor, Eximo Marketing works with companies to solve their strategic marketing problems.
Eximo Marketing worked with the marketing, editorial and senior teams for Today FM, Newstalk, SPIN, 98FM, OTB and GoLoud to implement a review of their marketing activity, planning cycles and organisational structure.
Chris Doyle, Group Operations Director, Bauer Media Audio Ireland, said, “Working with Eximo Marketing has been an enlightening process for the whole company.
“Having outside perspective on our marketing approach, expertise to help us clarify the key challenges and kick start our planning process has been invaluable for all our brands.”
Andi Jarvis, Founder and Strategy Director, Eximo Marketing, said, “It’s been a busy yet enjoyable few months working with Bauer Media Audio Ireland. They own a stable of amazing brands that play an important role in the life of their listeners.
“It’s been a privilege to help the teams refine and build on the great work that is already underway. We’re looking forward to watching how each brand develops in the market over the coming 12 months.”
Simon Myciunka, Chief Executive, Bauer Media Audio Ireland, added, “We selected Eximo Marketing for this work because of their track record in delivering strategic marketing projects.
“Andi’s experience and systematic approach to marketing strategy ensured that we could roll out a consistent approach for all our stations and brands, ensuring that they all benefit equally from this process.
“As we head into 2023 with an ambition to grow all our brands’ audiences on air and online, we’re confident that we now have the marketing strategy to achieve that.”