Wholesale drinks company, Drinks Inc., part of Musgrave NI, has significantly invested in a digitisation strategy to create a seamless online shopping experience for its customers.
Servicing more than 1,300 customers across Northern Ireland, Drinks Inc. offers almost 1,500 products across the beers, wines and spirits categories working with over 100 producers and suppliers.
The new website and online ordering platform will mean Drinks Inc. customers will be able to shop online with them for the first time.
As the exclusive agent or distributor for premium international producers, customers will be able to shop products including Mionetto Prosecco, Mouton Cadet, Dada, Most Wanted Wines and Isla Negra, as well as popular local brands including Copeland Distillery, Hinch Distillery, Ninth Wave, and the Belfast Artisan Distillery.
Richard Mayne, Wholesale Director for Musgrave NI, commented on the launch:
“Providing our customers with an online ordering solution that includes quality and breadth of range alongside competitive pricing, is a natural progression for Drinks Inc. We anticipate that 50% of our orders will come via digital ordering by 2025 . The digital space is a core part of our strategy, and we are committed to innovating in this space to deliver world-class customer experiences.
“Designed with our customers in mind, we undertook market research at the beginning of this project to identify best-in-class examples and customer expectations of providing a digital ordering system, so we could deliver a first-class proposition.
“We have been testing our e-commerce solution with customers, and I am delighted to launch this convenient and simple platform allowing our on and off trade customers to order in just a few clicks.”
On the fully optimised website, User Experience (or UX) is at the forefront of the design. The new website boasts an intuitive search function and navigation system, making finding products simple and ordering efficient. Optimised across multiple platforms, the site works seamlessly on desktop, mobile phones, and tablets.
For efficiency and to save time, orders will be automatically stored on customers’ accounts, allowing them to click ‘Buy Again’ or edit their order, while customers’ usual delivery dates will be pre-loaded onto their account with the option of selecting a delivery date that suits them.