Cool FM’s Breakfast Show, officially ‘the biggest in the country’, has welcomed Shield Accident Management on board as its new sponsor.
With 302,000 weekly listeners tuning in to Cool’s popular trio Pete, Paulo and Rebecca, the Breakfast Show provides a high-profile platform for Shield which has been providing accident management services across Northern Ireland for eight years.
It also offers the Moy-based business the opportunity to raise awareness of its full suite of services and its focus on ‘bringing calm to collisions’ at a time when people are involved in non-fault road traffic collisions.
The sponsorship agreement, which coincides with Bauer Media’s recent move to its new world-class broadcasting HQ in City Quays, Belfast, will run for an initial 12 months, with Shield Accident Management on air every weekday morning.
Welcoming the partnership Simon Mann Commercial Director Bauer Media Audio NI said:
“With over one third of the listening public choosing to tune into Cool FM over breakfast time, it provides the ideal platform for Shield Accident Management to engage and inform local audiences of its vitally important services. These range from recovery to repairs, and replacement vehicles to legal assistance. We’re delighted to have this great business on-board and look forward to growing our relationship over the months to come.”
Stephen McCann, Manager of Shield Accident Management added: “Our focus is on supporting individuals when they need it most. As over 300,000 local listeners start their day with Pete, Paulo and Rebecca – many of whom are commuting or on the school run – we regard this as a great opportunity to raise awareness of our brand and the bespoke services we provide to those impacted by a road traffic accident.
“It’s so positive to work with the Cool FM team and believe this will be a really rewarding partnership.”
The Cool FM Breakfast airs each weekday from 6.00 to 10.00am.
If you have a non-fault accident call Shield on 0800 066 2909 or visit www.shieldaccidentmanagement.com