Local company CompareNI.com has relaunched with a brand-new website, designed to make comparing insurance and personal finance products quicker, easier and more productive.
Created in Northern Ireland 13 years ago, CompareNI.com is now the number one price comparison site in the country, helping local people save on bills and household essentials.
The new design, launched earlier this month, is not just sleek and modern, it gives a more efficient user experience yet maintains the characters and animations the customers know and love, such as Fisherman Rod and his seagull friend Steven.
One of the main reasons for this enhancement was to make the site more mobile friendly – more people than ever are now buying goods online via their mobiles – with 2023 seeing mobile devices accounting for 57% of all global web traffic.* Increasing the performance on mobile devices is vital, ensuring a seamless experience across a range of smartphones and tablets – so customers can compare products anytime, anywhere.
Managing Director of CompareNI.com Ian Wilson says: “We’re constantly looking at ways to improve and innovate our site – to give our customers the best experience we can. People don’t have time to waste, they want to compare products with ease, so we’ve worked hard to keep our forms simple and enhance the speed of the site so people can find savings easily.
“Our site is uniquely tailored for people from Northern Ireland so they won’t find a provider that ‘excludes NI’ – giving people from here a wide range of products and providers to choose from, plus a selection of bespoke NI brands not available on other price comparison sites.
“We’ve also worked hard during the cost-of-living crisis to help customers find further ways to save. We launched CompareNI Rewards, giving people access to 1000’s of discounts and offers across high street and big-name brands including Tesco, Ikea and Boots – with active users saving around £700** on average.”