BPerfect Cosmetics turned up the heat at this year’s Belfast Pride with a special celebration featuring special guest Gemma Collins.
Speaking about Belfast Pride 2024, BPerfect Founder and CEO Brendan McDowell said: “At BPerfect Cosmetics, we believe in celebrating individuality and embracing diversity. Belfast Pride is a vibrant reminder of the power of love and acceptance. We are honoured to be part of this incredible event and thrilled to have Gemma Collins join us, so let’s make this Pride the most memorable one yet!”
Known for her catchphrases and memorable moments on television, Gemma has become a high profile media personality, businesswoman, and advocate for body positivity. Her participation in Belfast Pride underscores her commitment to supporting the LGBTQ+ community and celebrating diversity in all its forms.
BPerfect Brand Ambassadors Taylor Rae Falconer, Shannon Mitchell, Cara Kinney, Emma Kearney, LMD, Ally McGinn, Fiona Morgan, Lauren Gavigan, Laura Agnew, Kegs, Deirbhile Kelly, Nicole Adams, Shona Kelly, Lauryn Rooney, and Geraldine Leyden also joined in on the celebrations, making their way to Club Thompson where excitement built as Gemma took to the stage to host the highly anticipated Belfast Idol competition alongside Gerry Lavery. The venue was transformed with stunning Pride-themed décor and photo op areas featuring pink glitter floors, flower wall backdrops, ribbon installations, lanterns, and more.