By James Stinson
Audi is no stranger to premium SUVs, but the new Q9 takes things to another level. As the largest production model in the company’s history, the seven-seat newcomer has been designed to sit at the very top of the Audi SUV range, combining limousine-like comfort with the commanding presence buyers in this segment increasingly demand.
Priced from £103,900, the Q9 marks Audi’s first serious entry into the full-size luxury SUV class, taking on established rivals such as the Range Rover, BMW X7, Mercedes-Benz GLS and Lexus LX.
Bigger Than Ever
At 5.31 metres long and more than 2.2 metres wide, the Q9 is a substantial machine. Its sheer size translates into generous passenger accommodation across all three rows, with seven electrically adjustable and heated seats fitted as standard.
Audi is pitching the Q9 as a vehicle equally suited to family duties, executive transport and long-distance touring. Buyers wanting an even more indulgent experience can opt for the Lounge Pack on Vorsprung models, which swaps the standard seven-seat arrangement for a six-seat layout featuring ventilated and massage seats in the second row, along with a heated leather centre console.
The interior is also notable for featuring Audi’s largest-ever panoramic roof, complete with switchable transparency technology, helping flood the cabin with natural light while maintaining privacy when required.
Diesel Power Only
At launch, UK buyers have just one engine choice. That might seem surprising in an era of electrification, but Audi’s 3.0-litre V6 diesel remains a formidable powerplant.
Producing 295bhp, and 630Nm of torque, it is paired with an eight-speed Tiptronic automatic gearbox and Audi’s quattro permanent all-wheel-drive system. Mild-hybrid technology allows the Q9 to operate under electric assistance in certain situations, improving efficiency while helping deliver smoother responses.
The addition of an electric-powered compressor is designed to sharpen throttle response and reduce lag, while standard adaptive air suspension and all-wheel steering should help offset the challenges of manoeuvring a vehicle of this size.
Luxury Comes As Standard
Unlike many premium SUVs where key features sit deep within the options list, the entry-level Edition 1 specification is generously equipped.
Standard equipment includes 22-inch Audi Sport alloy wheels, S line exterior styling, Matrix LED headlights with customisable light signatures, adaptive air suspension, all-wheel steering and an opening panoramic roof.
Inside, buyers get Fine Nappa leather sports seats with ventilation and massage functions in the front row, heated seating in all three rows, a Bang & Olufsen 3D premium audio system and a comprehensive suite of driver assistance technologies.
The range-topping Vorsprung elevates matters further with 23-inch alloy wheels, Digital Matrix LED headlights, curved Digital OLED rear lights, an upgraded Bang & Olufsen 4D sound system, Park Assist Pro, 3D surround-view cameras and automatic doors.
Taking On Tough Rivals
The luxury SUV sector is fiercely competitive. The BMW X7 continues to impress with its blend of practicality and dynamics, while the Mercedes-Benz GLS focuses on comfort and refinement. The Range Rover remains the benchmark for prestige and off-road capability.
Audi’s approach appears to be centred on technology and cabin innovation. Features such as the curved Digital OLED rear lights, automatic doors and highly specified interior certainly help it stand out in a crowded field.
However, the decision to launch exclusively with a diesel engine may divide opinion. While the V6 offers strong torque and long-distance efficiency, some rivals now offer plug-in hybrid and fully electric alternatives that may appeal more to environmentally conscious buyers.
Still, for customers seeking a luxury seven-seat SUV packed with technology and capable of covering huge distances in comfort, the Audi Q9 makes a compelling case.
The Audi Q9 is on sale now, with prices starting from £103,900 for the Edition 1 model. First UK deliveries are expected in November, while Vorsprung versions and optional luxury packages can push prices significantly higher.
