Vodafone Ireland has announced the return of its ‘See Your Business Pitchside’ competition (previously Bring Your Business to the Big Screen), to give business customers across Ireland the chance to see their brand in lights at the Aviva Stadium for the upcoming Autumn Nations Series fixtures.
Designed to spotlight Ireland’s thriving SME sector, this competition offers two winning SMEs over €25,000 worth of media exposure each, with the chance to advertise their business at the Aviva Stadium during Ireland’s home games at the Autumn International Series against Australia and South Africa.
With over 50,000 fans attending events and broadcasts reaching both local and international audiences on channels like RTÉ and TNT Sports, this prize offers these small businesses a significant leap in global visibility. The competition is open to Vodafone Business customers who operate as small to medium-sized enterprises.
With over 2.3 million customers, Vodafone Ireland is the connectivity and technology partner to six in 10 Irish businesses.
Speaking about the launch, Joanna Gilfoy, Director of Vodafone Business said:
“As the connectivity and technology partner to many Irish businesses, we’re proud to further champion them through initiatives like our ‘See Your Business Pitchside’ competition. For many past winners, this exposure has led to growth and new customers from across the globe. It’s just one of the many ways we support SMEs to help them thrive in today’s connected economy.”
Previous winners include JANDO, Lotts & Co, The Farmhouse, SOS Cookies, and Hazel Mountain Chocolate.
Speaking on the impact the competition made for their business, JANDO, an award-winning Irish print company noted immediate and lasting results:
“It was truly surreal to be there, seeing (and hearing!) our brand at The Aviva,” said JANDO co-founder, Owen McLoughlin, after witnessing their branding pitchside during Ireland vs. New Zealand last November. “Sharing that unforgettable moment with our family was nothing short of magical—and the marked increase in sales and customer requests that followed was incredible. The exposure from Vodafone’s advertising package was a real catalyst for growth in our business.”
As well as receiving pitchside and digital screen advertising at one of the home matches, the winners will also receive two VIP tickets to attend the match, and an exclusive invitation to the team’s Captain’s Run event ahead of match day.
Entries will be open from the 18th of August until the 19th of September 2025. Winners will be announced on the week of the 22nd of September.
Vodafone Ireland has been the primary sponsor of the Irish Rugby Football Union (IRFU) since 2016. As part of this sponsorship, Vodafone shares a number of exclusive benefits with its customers, allowing them to feel part of the #TeamOfUs. This competition, alongside practical supports like V-Hub—a free digital advisory service—and Vodafone’s partnership with Enterprise Nation to equip 800,000 small Irish businesses with essential digital skills, reflects Vodafone’s ongoing commitment to helping Irish SMEs like JANDO, Lotts & Co, The Farmhouse.ie, and SOS Cookies thrive
Vodafone is Ireland’s leading total communications provider with 2.4 million customers and employs over 2,000 people directly and indirectly in Ireland. Next year, Vodafone Ireland will mark 25 years in Ireland. Vodafone Ireland was recently named Ireland’s best mobile operator for the 10th year in a row by independent benchmarking organisation, umlaut. The company was also recognised as Best in Reliability, Best in Voice, and Best in Crowdsourced Reliability.