One of Ireland’s top horse racing venues, The Curragh Racecourse, has announced Coca-Cola HBC as its official and exclusive soft drink and water partner.
Striking a 2-year deal, the racecourse will offer the full range of Coca-Cola HBC products including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Sprite, Fanta as well as the bespoke premium mixer range Three Cents; Monster Energy; and locally produced Deep RiverRock.
Coca-Cola HBC is the strategic bottling partner of The Coca-Cola Company on the island of Ireland. This involves distributing a 24/7 beverage portfolio including the full range of soft drinks.
Evan Arkwright, Racing and Sponsorship Manager, The Curragh Racecourse welcomed the new partnership:
“We are delighted that our racing fans who come from all over the world to experience The Curragh’s world class horseracing will now be able to enjoy a broad range of Coca-Cola HBC products and experiences. Coca-Cola’s global reputation for quality and refreshment aligns perfectly with our mission to deliver an outstanding race day experience for our visitors. We look forward to working together to enhance the enjoyment of our guests and create memorable moments at The Curragh.”
Bernard Donohoe, National Account Manager at Coca-Cola HBC Ireland and Northern Ireland said:
“We are thrilled to announce our partnership with The Curragh Racecourse, bringing our full portfolio of beverages to their esteemed venue. Our aim is to enhance the hospitality experience for racegoers with our diverse range of products. We look forward to serving the patrons of The Curragh, and contributing to the vibrant atmosphere of this iconic racecourse.”