Howden has staged a launch event in Dublin with Irish rugby legend Keith Earls to mark the launch of the 2025 British & Irish Lions jersey for the Lions tour to Australia in 2025.
Howden is the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025 and will be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027.
Robert Kennedy, CEO Howden Ireland, said:
“We’re delighted to partner with The British & Irish Lions for the series in Australia next summer. It’s hard to think of a more perfect partnership for Howden Ireland given we work so closely with our UK colleagues and how we’re 30+ teams across Ireland coming together over the last 5 years. Having Keith Earls with us today for the ‘Kicking for Greatness’ event is particularly special given his contribution to the Irish, Munster and British & Irish Lions rugby teams as well as his work raising awareness about mental health in Ireland.”
The Dublin event was one of a series across the British Isles, featuring Will Greenwood and Maggie Alphonsi in London, Jamie Roberts in Cardiff and Gavin Hastings in Edinburgh.