Leading Northern Ireland communications agency ASG is celebrating a standout evening after collecting Gold and Silver accolades at the prestigious CIPR Northern Ireland Awards 2026.
The awards took place at a glittering ceremony at Titanic Hotel Belfast on Thursday 5th November 2026, hosted by Q Radio’s Ibe Sesay. Attended by PR Account Director Suzy Spence and Senior Client Manager Naomi Finnegan, the evening brought together Northern Ireland’s leading PR and communications professionals to celebrate campaign excellence across the region.
ASG landed the Gold award in the Not for Profit Campaign category for its work on Good Relations Week 2025, recognising the team’s strategic focus and impactful storytelling in driving community engagement across Northern Ireland.
The agency also secured Silver for Best Long-Term Client Care, marking an extraordinary 39-year partnership with retail giant Marks & Spencer. The recognition highlights the strong foundation of trust, collaboration, and sustained results that define the long-standing relationship between ASG and M&S.
Adding to the celebration, ASG picked up Silver for launching The Bedford Hotel Belfast, recognised in both Best Use of Media Relations and Low Budget Campaign. To launch the hotel in April this year, ASG delivered a 90-day multi-channel campaign centered around the building’s historic restoration story and the culinary reputation of Executive Head Chef Noel McMeel.
These latest accolades build on a strong year of industry recognition for ASG. Earlier this year, ASG celebrated a double win at the PRCA DARE Awards for their work on the launch of The Bedford Hotel, with their most recent win further cementing their growing portfolio in hospitality clients.
Valerie Ludlow, CEO & Chief Strategist at ASG, commented: “We are absolutely delighted to celebrate our PR team’s achievements at this year’s CIPR NI Awards. These awards underline our team’s dedication and creativity across diverse sectors.”
“We are particularly pleased to be awarded for our 39-year partnership with Marks & Spencer. Long-term client care sits right at the heart of our agency ethos, and receiving Silver for Best Long-Term Client Care is a wonderful tribute to the enduring trust and strong collaboration we’ve built together over nearly four decades.”
Suzy Spence, PR Account Director at ASG, added: “We are thrilled to win both Gold and Silver awards across the four categories we entered this year. After a very busy year for our PR team, it’s wonderful to be recognised for our hard work. Congratulations to all of this year’s finalists and winners!”