With giving back to local industry at its heart, #TTLPresents supports the local marketing industry to network and learn from leaders and also donates 10% of ticket sales local charity, Friends of the Cancer Centre.
The approaching event will focus on ‘Social Media and Content Marketing’ and welcome some of the UK’s most-prolific digital creators and strategists. Attendees will hear from each speaker on how they have approached social media and content marketing campaigns for their clients and businesses, allowing them to apply insights and strategy to their own work in the future. The event will also include an optional ‘Understanding Your Audience’ workshop element led by FATHOM which will offer attendees the opportunity to learn in a practical environment.
Headlining speakers include, Head of Happiness, Kiera Lawlor of award-winning digital agency Social Chain which has offices across the UK and in Berlin and New York and works with Apple, Sky, FIFA, Dreamworks, Amazon and BBC, will discuss how her and her team approach growing and developing Social Chain’s culture, that is unique to the traditional workplace, and how they use digital platforms to engage current and future team members.
The Tomorrow Lab’s own Hannah Nelson will discuss the ideation process for social media and wider content projects. Takeaways will include how to stand out from competitors, useful tools to help the process and how to break through the barriers that can hold back creativity.
Other speakers include Jasmine Granton of specialist content marketing agency, Aira Digital, Gareth Dunlop of Belfast UX focused agency FATHOM, Dave Linton of social enterprise, Madlug.
Head of Digital Strategy at The Tomorrow Lab and #TTLPresents organiser, Jess Orr, said: “Our aim with #TTLPresents is to provide the very best learning and networking opportunities for the local marketing industry. Now one of NI’s best-loved events, we take great care to ensure that the speakers we host on our stage are the very best within their respective industries.
“It’s really important to us that attendees leave with new insights and are inspired to push their creative boundaries and hatch plans to make their organisation thrive. We usually welcome up to 100 attendees at each #TTLPresents so having a varied speaker roster is incredibly important to ensure everyone benefits. The event setup is intentionally relaxed so that attendees feel comfortable asking questions and chatting with their neighbours to form new connections.
“Our upcoming event will focus on content marketing and social media – how content can benefit businesses, how to create, distribute and promote it, and real case studies exploring strategy.”
Managing Director of The Tomorrow Lab, Adrian Allen, commented: “Online content is a dynamic, essential part of the modern marketing landscape. Our agenda at The Tomorrow Lab, where content is concerned, always relates to solving our clients’ problems and delivering results in the most creative and effective way, be it to build brand equity, increase website traffic to acquire more customers or building consumer awareness on a specific channel.
“Sharing our learnings and the insight of other experts locally is really important to us so we can do our bit to push our local industry even further ahead.”
The Tomorrow Lab’s current client roster spans across a variety of sectors such as FMCG-leader, Danone World Food Group and Global Drinks Distributor, C&C Group, along with local household names such as energy company, Electric Ireland, Bangor based global hairbrush distributor, Denman and global endless conveyor belt manufacturer Smiley Monroe.
Tickets to #TTLPressents start at £30 excluding booking fee. To book tickets and for more information on The Tomorrow Lab visit www.thetomorrowlab.com/events or @thetomorrowlab on social media.
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