by Richard Buckley, Editor, Business Eye

Action Cancer and Charles Hurst Toyota have announced a yearlong partnership aimed at raising awareness and funds for the charity’s range of cancer prevention, early detection and support services. To get the show on the road, Charles Hurst Toyota has gifted a Toyota C-HR Hybrid, which is the first prize in Action Cancer’s Raffle Appeal.

Tickets are available in all Marks and Spencer stores as well as all Charles Hurst Toyota branches at Belfast, Dundonald and Newtownabbey throughout July and August.

The promotion of the Toyota C-HR Hybrid prize draw is supported by a campaign which includes outdoor posters, social media and endorsed by a number of Action Cancer Ambassadors whose lives have been saved by the charity’s life saving breast screening service.

Action Cancer’s Big Bus is contributing to Charles Hurst health and wellbeing programme by providing free health checks and breast screenings for staff and customers.

Throughout the year, the company is organising a number of fundraising events, including a family day to raise funds for the charity.

Ross Graham, Franchise Sales Manager, Charles Hurst said, “Charles Hurst Toyota recently celebrated 20 years of service to our local customers and we’ve partnered with Action Cancer because they provide life saving and support services to individuals and families in the same communities.”

Gareth Kirk, Chief Executive, Action Cancer said, “Action Cancer relies heavily on the goodwill and support from businesses across Northern Ireland. This new partnership will enable the charity to drive home key cancer prevention messages and also provide vital funds to enable us to continue supporting people at risk of, or affected by a cancer diagnosis. I am excited about the year ahead and look forward to hearing about the fantastic fundraising initiatives and also the difference the Big Bus will make to Charles Hurst employees.”

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Ross Graham (Charles Hurst Toyota), Lindsey Malone (Marks and Spencer) and Gareth Kirk (Action Cancer)


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