The collection launches in Tesco Express stores across Belfast today (November 16) and in large stores in Belfast from Thursday, November 19. Customers have until the evening of Saturday, November 21 to donate long-life food in store.
Last year generous shoppers donated more than 3million meals-worth of food during the collection. Tesco will once again be topping up the value of donations with an additional 20% in cash.
“Every year Tesco customers in Belfast are incredibly generous,” said Tesco’s Head of Community Claire De Silva. “But this year is not a normal year, and the two charities we work with need to provide more food than ever this Christmas.
“A single tin of tuna or vegetables may not seem like much to give, but if enough people make a small donation then together those donations can make a really big difference to people who need our help this winter.
“Tesco will top up the value of every tin, packet or carton given with an extra 20% in cash, helping food banks across the UK to keep the lights on this Christmas and FareShare vans to deliver food to people who really need it.”
The Trussell Trust’s network of food banks is expected to give out six emergency food parcels to people in crisis every minute this winter.
Its chief executive Emma Revie said: “The pandemic has shown the power of what happens when we stand together in the face of adversity and how much people are willing to give in order to support their local community.
“To have the ongoing support of Tesco and their customers is crucial. Items donated during this year’s Food Collection will allow food banks in our network to provide the best possible help to people in the run up to Christmas. Every donation will make such a difference in communities across the UK so please do consider donating in store.”
Food donated to FareShare goes to help some of the 11,000 charities and community groups who use it to provide meals for vulnerable groups such as isolated older people and those in homeless shelters.
“The Tesco Food Collection is absolutely vital this year,” said FareShare CEO Lindsay Boswell. “The effects of the pandemic are being felt far and wide, with more people than ever turning to their local charities and community groups for help because they’re unable to feed themselves and their families. Demand for food from FareShare has more than doubled over the last few months, so if you are able to donate just one item it will go such a long way in helping us support the thousands of people in need across the UK.”
The Tesco Food Collection runs in Express stores from today and in larger Tesco stores from Thursday until Saturday, November 21. Look out for donation points in Tesco stores throughout the UK and Northern Ireland. Customers unable to donate food in store can still help both charities by donating Tesco Clubcard points or donating via the Tesco website.