A new mobile and web-based employee experience platform designed to improve workplace experiences for employees while boosting business performance for employers has been launched locally by Vibrant Talent. ‘Mooqi’ is the brainchild of founder Craig Thompson who, after an established career in talent acquisition and development, set his sights firmly on transforming the workplace.


The platform sends notifications to an organisation’s employees nearing the end of their shift to check how their day went. Employees log their mood and what influenced it through a series of emojis and ‘mood factors’ and can optionally leave a comment. Managers can access real-time insights and bitesize learning content to shape their workplace culture. Studies show better workplace experiences positively impact staff attendance, retention and performance.

Mooqi, a product of Vibrant Talent, which works with some of the world’s best-known brands and biggest employers, has a vision of a better working world for both employers and employees.

Founder, Craig Thompson, said, “Businesses spend a great deal of resources on hiring and developing new staff due to high attrition levels often exasperated by negative career experiences. It doesn’t have to be this way.

“For most of us there is no one thing we will spend more time doing in our lives than working, with the average full-time employee committing over 90,000 hours. Research also tells us if businesses truly care about their employees as people, not just workers, those people will deliver a much better return on the investment in their roles through higher performance, reduced absence and staying with the company longer. It’s better for employers and better for employees if we create better workplace experiences”.

Businesses with an engaged, valued and motivated workforce are better performing. The top 10 empathetic companies on the Empathy Index generated 50% more earnings per employee than the bottom 10 companies.

As the pandemic continues and home working practice becomes the norm over a third of home workers (35 per cent) feel disconnected to their organisation when working from home and a further 31 per cent feel disconnected to their colleagues.

Craig added, “There is now a real risk of employees becoming lonely and isolated; something which impacts both performance and mental health. Mooqi can facilitate better human relationships and connections. Alongside our clients we analyse workplace trends, help them understand what’s going on and have constructive team meetings to review what’s working well, what could be better and how they can help each other have a positive experience of work. This is of benefit to staff and for the company in the long term”.

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Vibrant Talent founder Craig Thompson

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