The decoration of the TAG Heuer boutique, based on the triangle of the TAG Heuer shield, will be applied inside the displays and interiors in shades of pale and dark grey in smooth and perforated materials that reference the watch mechanisms. Touches of red evoke the brand’s attachment to the world of motor racing.
“We are very proud to be partnering with Lunn’s to be opening a new TAG Heuer Boutique in Ireland in the Queen’s Arcade in Belfast. We believe that the opening of this new Boutique will take TAG Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment, complemented by the very best customer service and shopping experience. It is great to see the redevelopment of this iconic part of Belfast and to be one of the key brands integral in this new venture” said Rob Diver, Managing Director of TAG Heuer Europe.
The new TAG Heuer boutique represents a £400,000 investment by Lunn’s Jewellers and is the first stand-alone TAG Heuer boutique in Ireland.
Peter Lunn, Chairman of Lunn’s Jewellers, said: “This announcement marks our latest investment into the redevelopment of Queen’s Arcade and is a further vote of confidence in Belfast as an attractive retail destination with huge potential to attract high end customers. TAG Heuer is a world-renowned brand which has longstanding associations with the worlds of sport and Hollywood, so for it to choose to expand its shop-in-shop presence here to a standalone TAG Heuer boutique is a huge endorsement for the city.”
TAG Heuer, the avant-garde of Swiss watchmaking since 1860, continues to strive to push the boundaries further by inventing timepieces for those who love to defy conventions. TAG Heuer brand ambassadors include supermodel Cara Delevingne, actor Chris Hemsworth and art provocateur Alec Monopoly amongst others. TAG Heuer is also the official timekeeper and partner of some of the world’s biggest football leagues including the English Premier League, Germany’s Bundesliga and Spain’s La Liga. The heritage connection to motor sports continues through partnerships with Aston Martin Red Bull Racing, Formula E and brand ambassador actor and race car driver Patrick Dempsey.
The TAG Heuer boutique in partnership with Lunn’s Jewellers will open in summer 2019.
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