Set to be available in over 100 SPAR and EUROSPAR stores across Northern Ireland, the new Daily Deli range includes more than 60 product lines, a new brand identity and a suite of new packaging and signage.
Around Noon has supplied Henderson Wholesale with products including pre-packaged sandwiches for more than five years. In this time the companies have collaborated on successful initiatives including the charitable Christmas and summer sandwiches, where 10p from each sale is donated to SPAR and EUROSPAR’s dedicated charities; Marie Curie and Cancer Fund for Children. Over £2,500 was donated in the past year.
This latest food-to-go project saw Around Noonwork with the wholesaler to identify and respond to the latest consumer trends and to revamp its range to continue to meet shoppers’ needs and remain ahead of the competition.
It has extended its food-to-go offering to be available all day including breakfast and hot food items and has placed greater emphasis on healthy eating options including a range of granola, cut fruit, salads and <300Kcal range. Fulfilled by Around Noon, it has also introduced a variety of vegan and vegetarian options including sandwiches, flatbreads, wraps, nourish bowls and meze platters.
Around Noon employs over 300 people across manufacturing facilities in Newry and London.
Its Sales Director, Philip Morgan, says: “We’ve developed a fantastic working relationship with Henderson’s Fresh Team over the last five years and currently supply over 60 lines to its SPAR and EUROSPAR stores daily, in addition to seasonal ranges at least twice per year. As consumer eating habits have evolved, we’ve introduced a range of vegetarian and vegan products, less than 300-calorie flatbread options, hot lines and granola and fruit pots.
“We’re very proud of the new Daily Deli range, which has been a significant project including rebranding, introducing new products and creating new packaging. We work hard to help our customers move with and stay ahead of changing consumer trends and the new Daily Deli range is part of that process,” he adds.
As the food-to-go market continues to grow – estimated to be worth £22.8bn by 2023, according to research by IGD – so too has Around Noon’s business with Henderson Group.
Gareth McAnlis, Food Development Manager, Fresh Foods at Henderson Wholesale, says: “Our shoppers want options without compromising on quality and value. This is one of the many reasons we’re proud of the partnership we have with Around Noon. The products are made locally with care. The level of innovation and new product development also means there’s always something in the pipeline to help keep our customers happy.
“We strive to make sure everything the shopper could want is available under the one roof, which is why the ranges produced by Around Noon have grown significantly over the past five years. This also fits into a wider food-to-go strategy where the traditional ‘meal deal’ has been reworked to include breakfast items alongside the growth of the Barista Bar hot drinks offering – all aimed to minimise the need for split missions.”
Henderson Group is the owner of the SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials franchises in Northern Ireland and has been distributing food and grocery-related products to the convenience retail sector for over 120 years. The Group is one of the largest employers in Northern Ireland with over 3,400 employees.
Around Noon’s Christmas sandwich for Henderson Wholesale’s Daily Deli range launched on Monday, November 5 with 10p from every purchase going towards Marie Curie and Cancer Fund for Children.
Pictured (L-R) at EUROSPAR Lagan Valley are Gareth McAnlis, Food Development Manager, Fresh Foods at Henderson Wholesale and Philip Morgan, Sales Director at Around Noon.
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