by Richard Buckley, Editor, Business Eye

Manufacturing company, Springfarm Architectural Mouldings Ltd. (SAM), has today announced that it is on course to complete a £5m investment programme as part of an ambitious 2020 growth strategy which has driven improvements in lead times, its product offering and capacity levels.


Founded in 1990 and employing 200 people, SAM boasts one of the most advanced production facilities in Europe. With an ever-expanding range of products, SAM is the UK’s leading manufacturer of interior MDF mouldings including skirting and architrave, as well as façade and roofline products.

The family run business, which has sites in Antrim and Lincolnshire, is set to achieve an ambitious set of growth targets to double turnover by 2020.

Improvements to date have included an integration of technology and production systems, upgrading machinery, increasing the SAM stock offer, expanding the external sales team by another two employees and offering sector leading marketing support across both digital and traditional platforms, tailored to individual account needs and market demands.

Focus has been placed on the SAM Donington site, the company’s latest acquisition based in Lincolnshire which now plays an integral role in the SAM service package. However, investment in production facilities has been made across both factories and within other business functions such as sales and marketing.

Sam McCrea MBE, chief executive officer of SAM, said:

“We have made substantial investments across several key areas including people, equipment and the service we offer to our customers to prepare for future growth and the long-term success of the company. We have successfully integrated two sites and improved our customer offering and we believe this has set a good foundation for the business for the future.”

Gerard Wilson, sales director of SAM, added:

“The past two years have been an exciting time for our business. We have always worked hard to provide a market leading service, but as always you have to listen to the market and react accordingly. We want to stay ahead of our competition and maintain our USPs.

“This investment has allowed us to further improve production efficiencies by increasing capacity, shortening lead times and delivering on time, in full, while maintaining our high standards of quality. The improvements to the sales and marketing functions mean we can offer leading industry expertise and an excellent account management service, as well as strengthening relationships with customers by supporting them to develop and grow their sales of the SAM product brands.”

For more information on SAM please visit www.samonline.co.uk or call the SAM internal sales team on 028 9442 8288.    SAM

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Gerard Wilson, sales director of SAM, and Sam McCrea MBE, CEO.

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