By using the Pearlai platform, shopping centres now have the ability to turn anonymous shoppers into loyal customers. The shopping centre provides their best customers with a VIP keyring that enables the shopper to receive year-round exclusive offers and discounts via text message within the shopping centre.
Dr Barry Quinn, lecturer in finance, and Dr Byron Graham, lecturer in business analytics from Queen’s Management School, have been working with Pearlai to better develop the existing data that the company collects through their platform.
Peter McCaul, CEO of Pearlai said: “Working closely with local experts like Dr Quinn and Dr Graham at Queen’s Management School has provided new opportunities for the commercialisation of the data we collect through our product offering. It makes for exciting times in the retail technology space.”
“Through the use of predictive modelling and analytics we have been able to help Pearlai better understand their data and have assisted in implementing processes to utilise the vast amount of retail data which their platform captures. This innovative technology will help draw customers back into the shops,” said Dr Quinn.
Pearlai were recently shortlisted for the ‘Best Shopping Centre Innovation’ at the International Retail Property Conference MAPIC awards in Cannes, France.
Dr Barry Quinn, from Queen's Management School; Peter McCaul, CEO of Pearlai; and Dr Byron Graham, from Queen's Management School.