by Richard Buckley, Editor, Business Eye

On Friday 10th June a sea of pink will sweep through Belfast once again as Action Cancer hosts the Breast Foot Forward Walk sponsored by SuperValu. With over 300 people already registered, participants are looking forward to a fantastic evening that will raise thousands for Action Cancer’s life-saving breast screening service.


The charity is encouraging men, women and children of all ages to participate in the fun-filled family event. Walkers will arrive at Belfast City Hall at 6pm to a fun warm up and lots of free goodies. Participants will not only raise much needed funds but increase awareness of breast cancer by choosing to walk either a 5K or a 10K route.

Last year’s walk was Action Cancer’s first mass fundraising event since the easing of lockdown restrictions. It took place in October and, even with reduced numbers, raised £40,000. This year the charity hopes to raise over £60,000 which would provide 500 local ladies with a potentially life-saving breast screening appointment.

Action Cancer is the only charity to provide this service for free to women aged 40-49 and over the age of 70; outside of NHS screening age range. While each breast screening appointment is free to the user the cost to the charity is £120, which is why participation in this event is so important.

Sally Smyth (46) and her mum Helena Blair (75) are taking part. Sally said: “Mum and I are delighted to be taking part in the Breast Foot Forward Walk. We chose to support Action Cancer as we fall into the two age categories eligible for breast screening and wanted to raise funds so that other ladies our age can avail of this fantastic service. We took part a few years ago and loved every minute. I would encourage other mums and daughters, sisters and friends to get together. Sign up and help Action Cancer to save more lives”.

All participants are encouraged to raise a minimum of £120 in sponsorship, the amount it costs Action Cancer to provide digital breast screening for one woman.

Every year Action Cancer helps to save and support 25,000 people across Northern Ireland through the delivery of its services including the provision of 8,000 breast screening appointments at Action Cancer House and on board the Big Bus, supported by SuperValu and Centra. For every 1,000 women screened, an average of six breast cancers are detected – hopefully at an early and treatable stage.

This is only possible because of the continued, generous support Action Cancer receives from the general public in Northern Ireland and through its charity partnership with SuperValu. The charity needs your support now more than ever to continue with the work and help save lives.

Patricia McIlroy, SuperValu Brand Manager, added: “As a long-term partner of Action Cancer, SuperValu is delighted to sponsor this event and we would encourage families, friends and work colleagues from across Northern Ireland to get involved! Taking part in Breast Foot Forward is a great way to spread the message to all women to be breast aware, as well as an opportunity to get fit, walk in memory of a loved one or support someone going through breast cancer.”

Online registration is now open at £12 per adult and £5 per child, and everyone taking part will receive a drawstring bag for life and complimentary pink t-shirt. So, grab your BFF, get dressed up in pink, and step your way to the finish line with Action Cancer.

For further information or to register visit www.actioncancer.org, contact Action Cancer on 028 9080 3344

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Helena Blair, Patricia McIlroy SuperValu Brand Manager, Sally Smyth

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