NORTHERN Ireland’s first ever Social Media Awards have been launched to help recognise the best individuals, businesses and campaigns in social media marketing with an independent panel of expert judges led by BBC Apprentice Winner, Mark Wright.   Social media platforms are used daily by thousands of businesses and organisations across Northern Ireland to reach their target audiences and according to Ofcom’s Online Nation 2019 Report, 70% of UK adults have a social media account and about one in every five minutes spent online is on social media.


 

The inaugural Northern Ireland Social Media Awards aim to shine a light on the local businesses and organisations excelling in social media marketing and there are 26 award categories to enter including Best Social Media Campaign in Hospitality, Best use of Social Media in Retail, Most Innovative Use of Social Media and Social Media Marketer of the Year.  The winners will be announced at a gala event in the Europa Hotel on Thursday 26th September and will be hosted by leading social influencer, Annette Kelly, of Little Penny Thoughts.  

 

Joining Mark Wright, director of the UK’s fastest growing digital marketing agency Climb Online on the prestigious independent judging panel are Stephen Baxter-Crawford, social media manager for Queen’s University Belfast; Louise Rumball, founder of London based social media and influencer marketing agency, Chapter Three; global digital marketing trainer and consultant, Emma Gribben; Valerie Roe of Valerie Roe PR in Dublin who drives the growth of well-known brands with compelling digital PR campaigns and California based Gary Hughes, CEO of lifestyle company Deuce Brand.

 

The awards have been created by two of Northern Ireland’s leading award-winning digital marketers and industry mentors, Niamh Taylor of Digital 24 and Caroline O’Neill of DIGG For Success.

 

Niamh Taylor, NI Social Media Awards co-founder said: “We’re excited to launch the inaugural NI Social Media Awards to recognise the best and brightest minds who are demonstrating excellence in their work and staying ahead of the game. Social media is used by tens of thousands of businesses and organisations across Northern Ireland and provides a unique, cost-effective opportunity to build relationships and inspire trust.  We want to shine a light on the local individuals, businesses, and campaigns that are engaging people, bringing awareness to important issues, generating talkability and driving sales across the multiple platforms.”

 

Caroline O’Neill, co-founder added: “There are 26 categories and we are encouraging individuals and businesses across Northern Ireland that are excelling in their use of Instagram, Facebook, Twitter and LinkedIn to enter. We have a fantastic line-up of independent judges who are all leaders in the global digital marketing industry and are well-placed to award the local stars of social media marketing.”

 

Speaking on behalf of the judges, Mark Wright said: “I’m delighted to be on the judging panel for the first ever NI Social Media Awards. Social media is a limitless platform, which provides the opportunity to tell your story, engage directly with your target audience and drive business growth. It’s time for the individuals and businesses using the various platforms in Northern Ireland to be celebrated and I’m looking forward to reading the entries and meeting the finalists at the gala event on 26th September.”

 

Individual category sponsors include Bellamianta, Íon Distillery and BNL Productions.

 

For further information on the inaugural Northern Ireland Social Media Awards or to enter before Monday 19th August go to www.nisocialmediaawards.com

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Co-founder of the inaugural Northern Ireland Social Media Awards, Niamh Taylor, is joined by three members of the prestigious panel of judges, Emma Gribben, global digital marketing trainer and consultant; Mark Wright, BBC Apprentice Winner and director of the UK’s fastest growing digital marketing agency Climb Online and Louise Rumball, founder of London based social media and influencer marketing agency, Chapter Three

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