The move will see Valerie responsible for all agency operations, including developing strategic, effective marketing campaigns for the wide range of ASG clients in the public and private sectors, with a strong focus on brand, content and integrated marketing services.
Valerie has over seventeen years’ experience in the marketing industry, working initially in London in market insights and research and then both client side and in advertising agencies in Northern Ireland. Her experience spans both the public and private sectors, planning and delivering award-winning campaigns that influence behaviour, change attitudes and drive consumer engagement.
Speaking on the new appointment, Colin Anderson, OBE, founder and Executive Chairman of ASG & Partners said, “Valerie has significant experience in the marketing sector which encompasses all the relevant disciplines required of a leading integrated marketing agency. She is the ideal person to take the company into the future as its Chief Executive.”
ASG & Partners was established in 1982, initially as Anderson Advertising Ltd, by Colin Anderson. With its in-house brand & design studio, public relations and recruitment advertising division, it now employs 40 people and has a network of partners in NI, Scotland and the Republic of Ireland in digital marketing, PR, event management and media training.