As well as producing pork scratchings, The Real Pork Crackling Company has several other leading pork crackling brands, such as Golden Pork Crunch and is listed in independents and multiples across the UK and Ireland, including ASDA, Co-Op, Morrisons and Sainsbury’s. Former owner, Chris Cunliffe, will continue to lead the business as well as taking on a wider role as Chief Operating Officer – Pork Products within the Tayto Group.
Commenting on the acquisition Tayto CEO, Paul Allen said: “This acquisition is an excellent fit for Tayto Group; we are both family-owned businesses and share a lot of the same values and ethos. It gives us a great brand to add to our portfolio in a market segment which continues to grow especially with those seeking a “high in protein” snack.
“As well as producing the number one crisp and snack brand in Northern Ireland, Tayto, we also produce GB’s leading pork snack brand, Mr Porky. This acquisition complements that range and will help with our growth and the scale of the pork side of our business. It also means that we now have a third production facility in Tamworth to add to our other two pork production sites in Westhoughton and Wolverhampton.
“Organic growth and planned acquisition have always been key to our development strategy and this is another phase of that plan.”
Tayto Group Ltd is the biggest UK-owned crisp and snack manufacturer, producing six million bags a day across its six UK sites. The company remains family-owned and its headquarters are in Tayto Castle in Co Armagh. The Group’s portfolio includes Mr Porky, Golden Wonder, REAL Crisps, Jonathan Crisp, Portlebay Popcorn and Tayto, Northern Ireland’s number one crisp brand.
On The Acquisition Trail......Tayto Group CEO Paul Allen
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