“The relaunch includes a packaging refresh – featuring a new Moy Park brand logo, and the roll out of an Ireland wide marketing campaign, which will support the core breaded product range in the Northern Ireland and Republic of Ireland markets.”
The Moy Park breaded range, which has seen year on year growth of 24%* is stocked in major multiples and convenience retailers in the Republic of Ireland and convenience retailers in Northern Ireland.
Karen added, “As a result of our continued investment in product development the Moy Park breaded range has seen significant growth in the convenience sector.
“Our aim is to capitalise on this growth with the relaunch and inspire a new generation of shoppers to eat breaded chicken. The Moy Park brand remains very much focused on value, convenience, and of course taste – product integrity is extremely important and our commitment to quality and excellence in the creation of new ranges. The relaunched Moy Park branded breaded range uses 100% chicken breast and we have developed a new ‘restaurant style’ textured crumb.”
The core Moy Park breaded product range includes, Hot & Spicy and Southern Fried Mini-Fillets, Cheese & Bacon Sensations, Garlic Kievs and Goujons.
Karen Kelso Director of Business, Moy Park and Briege Finnegan, Senior Brand Marketing Manager