Reporting to Lidl’s Head of Communications on the island of Ireland, Aoife Clarke, LK will seek to build strategically on the company’s Northern Ireland brand presence and purpose, continue its communications momentum, and support its ambitious growth plans.
“Lidl is a fantastic flagship brand and we couldn’t be more pleased or proud to add it to our client portfolio,” said LK Communications managing director, Nikki Larkin. “This is an important win in terms of our long-term growth and development strategy and reflects the recent targeted expansion of our senior team.”
New board director, Dana McCusker, who led the pitch and will head up the Lidl account team, added: “As its phenomenal local and global growth and popularity show, Lidl offers not only a powerful shopper proposition but, through its commitment to local suppliers and give-back initiatives like Community Works, is also a truly authentic and valued community player. We are very excited and motivated to work with Lidl to share, shape and strengthen this success story strategically in Northern Ireland.”
Lidl’s Aoife Clarke said: “We are delighted to bring LK Communications on board. We were extremely impressed not only by their creativity and ideas but by their understanding and passion for our brand and our business. With Lidl’s landmark twentieth anniversary in Northern Ireland next year, we look forward to working with LK on an exciting and dynamic new chapter of growth and development here.”
LK Communications is an established and award-winning strategic communications agency, with a strong portfolio of leading brands and organisations, spanning the public and private sectors across the UK and Ireland.
Clients include Visit Belfast, Lookers plc, Charles Hurst Group, Armagh City, Banbridge and Craigavon Borough Council, Belfast Harbour, AC Hotel Belfast, Tullymore House Ltd and Rushmere Shopping Centre.
Aoife Clarke Head of Communications at Lidl Ireland & Northern Ireland, Nikki Larkin, Managing Director at LK Communications, Claire Moran, Senior Communications Manager at Lidl Ireland & Northern Ireland and Dana McCusker, Board Director at LK Communications.
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