by Richard Buckley, Editor, Business Eye

Guinness has announced plans to introduce the first zero emission vehicles into its iconic Quality fleet from this summer. The ambition is for 70% of the Quality fleet to be zero emission by the end of 2025, and 100% by the end of the decade.


 

Speaking about the announcement, Barry O’ Sullivan, Managing Director, Diageo Ireland said: “We’re really pleased to announce that we will be introducing the first zero emission vehicles into our Quality fleet from this summer. We are committed to reducing our indirect emissions through this initiative and want to play a key role for sustainable transport in the commercial sector across the island of Ireland.

 

We are only 263 years into our 9,000-year lease on the St. James’s Gate Brewery, Dublin and we are in it for the long haul – for our people, our products and our planet, and we will never settle in pursuit of a better, more sustainable future for everyone.”

 

The announcement forms part of Diageo’s wider 10-year sustainability action plan, Society 2030: Spirit of Progress, which outlines the company’s commitment to delivering net zero carbon emissions across its direct operations and a reduction in indirect emissions by 50%.

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Hilary Quinn, Marketing Director of Diageo Ireland with some of the Guinness zero emission vehicles.

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