Founded by UK-based agency The Lucre Group, all members share common working principles, as well as high standards when it comes to execution and measurement. Importantly, the network also serves as a mutually beneficial new business feeder for all members.
“This is fantastic news for DRC and its clients,” said Lawrence Duffy, Managing Director of Duffy Rafferty Communications. “Joining L’Attitude gives us the ability to offer a truly global PR service to existing and potential clients, via our 19-strong agency network around the world.
“As the network’s Irish representative, we hope this agreement will also generate new business for DRC from clients around the world looking for PR representation in this unique and vibrant part of the world,” he added.
Sophie Spyropoulos, Owner Director at L’Attitude founding member The Lucre Group, added: “In an ever more connected world, having the ability to quickly and effectively deliver impactful campaigns across other territories has never been more important. We have a brilliant array of outstanding agencies in the network across Europe, North and South America, the Middle East and Asia.
“We’re already seeing a huge amount of collaboration amongst our agency members. It’s fantastic to see L’Attitude coming to life, and we look forward to growing the depth and breadth of the agency members over the next year.”
Duffy Rafferty Communications is one of Ireland’s leading PR consultancies, working on an all-Ireland basis with a wide range of household name clients across a number of sectors including travel and tourism, hospitality, food and drink, retail, finance, manufacturing, sport, arts and entertainment.
Established in 1987 as GCAS PR, a management buy-out saw directors Lawrence Duffy and Michael Rafferty set up Duffy Rafferty Communications and move to new offices in Belfast’s Harbour Estate in June 2006. Since then, the agency has gone from strength to strength and now boasts an impressive client list that includes many industry leaders, including Stena Line, Jet2.com and Jet2holidays, The National Lottery, Four Star Pizza, KP Snacks, Boost Drinks, The Fitzwilliam Hotel, Molson Coors, Du Pont, Exchange Accountants, Shield Accident Management and Portview Trade Centre.
Lawrence Duffy and Michael Rafferty
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